Growth Tactics Cards

#The problem this canvas solves

Platform growth requires different tactics than product growth. Tactics like seeding supply, single-player mode, viral mechanics, and piggy-backing are specific to multi-sided platforms. Teams often struggle to generate ideas or default to conventional marketing. The Growth Tactics Cards provide a library of proven platform-specific growth tactics categorized by use case, serving as inspiration for designing liquidity and growth strategies.

#When to use it

The Growth Tactics Cards provide a library of proven growth tactics for platform businesses. Use them as inspiration when designing growth strategies, solving cold-start problems, or accelerating flywheel momentum.

#The canvas

The canvas in the updated Boundaryless brand (full resolution — click to zoom). A print-ready PDF and editable SVG are also available on request.

#Connections with other canvases

#Feeds into

• Flywheel Sketching Canvas — Tactics become flywheel components
• Liquidity Canvas — Tactics support liquidity strategy

#Complements

• Flywheel Cards — Tactics and flywheel patterns together

#Used in techniques

• Selecting Growth Tactics

#Used in pipelines

• Bringing the Platform to Market

#Related reading

• Defining the Go-To-Market and Liquidity Approach — Explains how Growth Tactics feed into liquidity strategy

#Resources

• Guide reference: PDT Growth & Product Guide - Growth Tactics chapter
• License: Creative Commons Attribution - Share Alike 4.0 International
• Version: 2.2

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Part of Platform Design Toolkit · v2.2