Flywheel Cards

#The problem this canvas solves

Designing flywheels from scratch is difficult. Teams often create feedback loops that don't actually reinforce or miss critical components. Successful platforms have discovered flywheel patterns that work: data flywheels, marketplace flywheels, community flywheels, etc. The Flywheel Cards capture these proven patterns with real-world examples, providing templates that teams can adapt to their specific platform context.

#When to use it

The Flywheel Cards provide patterns and examples of successful growth flywheels. Use them as templates and inspiration when designing your own flywheels, adapting proven patterns to your specific platform context.

#The canvas

The canvas in the updated Boundaryless brand (full resolution — click to zoom). A print-ready PDF and editable SVG are also available on request.

#Connections with other canvases

#Feeds into

• Flywheel Sketching Canvas — Cards provide patterns for sketching

#Complements

• Growth Tactics Cards — Tactics feed flywheel components

#Used in techniques

• Designing Network Effects and Flywheels

#Used in pipelines

• Designing the Platform Experience

#Related reading

• Defining the Platform Experience, and Flywheels for Defensibility — Explains flywheel patterns and how to use them

#Resources

• Guide reference: PDT Growth & Product Guide - Flywheel Cards chapter
• License: Creative Commons Attribution - Share Alike 4.0 International
• Version: 2.2

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Part of Platform Design Toolkit · v2.2