CA-CUSNED · Customers & Needs
The customer segments and need categories used to orient offerings and access.
Configuration artifact
CA-CUSNED captures the customer and need vocabulary one organization recognizes. It is foundational because offerings and market access only become meaningful against the customers and needs the organization names here.
How It Works
CA-CUSNED configures the organization's customer-segment types and its need categories. It is an active foundational artifact, visible from the very start of configuration alongside CA-UNITYP, and it has no prerequisite of its own.
Dependency role. CA-CUSNED is always relevant. It has no prerequisites and is visible at start. Once validated, it is a co-prerequisite for CA-OFFNAT (together with CA-UNITYP) and a prerequisite for CA-GTMACC.
Statements
- CA-CUSNED means Customers & Needs.
- CA-CUSNED configures customer-segment types and need categories.
- CA-CUSNED is an active foundational artifact visible at configuration start.
- CA-CUSNED has no prerequisite.
- CA-CUSNED, once validated, is a co-prerequisite for CA-OFFNAT and a prerequisite for CA-GTMACC.
Why It Matters
Customers and needs are the orientation point for the rest of configuration. An Offering Nature describes what is offered and to whom; go-to-market access decides who may be served externally. Neither has meaning until the customer segments and need categories exist, which is why CA-CUSNED sits at the start.
Related
- CA-UNITYP — the other start artifact and CA-OFFNAT co-prerequisite.
- CA-OFFNAT — what CA-CUSNED helps unlock.
- Dependencies — the full unlock graph.